When it comes to book cover design, it takes a lot to stand out these days, but there are still some tried, true, and consistent ways to make your book—that you’ve put so much time effort and money into—really attractive to your target audience.
There are three main styles when it comes to cover art for the self-help genre: text only, author portrait, and illustrative. These styles will enhance the work if chosen appropriately and will increase the salability and popularity of your book.
For example, if your book has a super-catchy title, you may want to go with typography that feels fitting for the title itself. If you have a devoted audience from a social media account or other platforms, with customers ready to purchase your newly released book, your portrait may be the best choice for the cover. If your book details steps for improving financial literacy, you may want to opt for cover art that includes an illustration that highlights those steps. There are several ways to go about choosing the cover art that best suits your work and, most important, the one that will help you sell the most books! We’ll use some of our projects by way of example.